Katy Perry and CoverGirl mark the return of lip gloss

Katy Perry teamed up with CoverGirl to launch Katy Kat Gloss, marking the return of lip gloss after a few years of "disgrace."

After a few years of absence in the market due to the dominance of matte lipsticks, lip gloss has become more and more “silent”. However, according to newly updated information from the catwalk earlier this year, beauty experts have asserted that 2018 will be a milestone marking the "revival" of the lip gloss.

Photo: Giambatista Valli: Runway – Paris Fashion Week – Haute Couture Fall/Winter 2017-2018

Photo: BeBeautiful

High fashion look: glamor closeup beauty portrait of beautiful Caucasian

According to makeup experts, the trend of lip gloss this year will be light, moderately bright tone like a sweet layer of honey, giving you the feeling of smooth, lively full lips.

The lip gloss is gradually taking back its power. hoto: Forwomans

Photo: PureWow

Many Hollywood celebrities are also passionate about lip gloss, proving that the lip gloss is gradually taking back the lost market share. The coverage of this kind of cosmetic is increasingly widespread, from music videos, red carpet makeup to everyday makeup.

Taylor Swift looking fabulous in the music video "Look what you made me do"

British-Canadian television host and "New Girl" star Hannah Simone prefers light lip gloss that is not too shiny 

Miley Cyrus didn't hide her love for this lovely trend

In order to catch up with the rising trend, cosmetic company CoverGirl and Katy Perry have released a brand new collection called “Katy Kat Gloss”. The lip gloss line’s name was inspired by the return of lip gloss on the catwalk and the love of Katy Perry for cats.

To launch the product, CoverGirl has released a short promotional video. It mainly introduces the colors in the collection. With Katy Perry's attractive appearance when experiencing these charming lip glosses, the clip has gained the heart of most beauty lovers.

Besides the common colors such as red wine, neon pink or coral, the collection also created huge impress by the unique colors such as green, cobalt blue, navy, pastel purple, white... Thanks to the variety of colors, this new collection can fit many personalities as well as many different makeup styles.

The Katy Kat Gloss collection creates huge impress thanks bold, fierce and unique colors. Photo: Courtesy of CoverGirl

The lip gloss is contained in cute cat-shape mini bottles. Photo: Courtesy of CoverGirl

Katy Kat Gloss has a youthful design with a brushed attached to the cat-shape lid, just like the spirit of the collection’s name. The collection has marked the return of the lip loss, creating a special highlight for the beauty industry.

By: Quinn Abrams

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