“Avengers: Endgame” surpasses “Avatar” to become the best-selling movie of all time
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During the holiday weekend, "Avengers: Endgame" officially reached $ 2.79 billion in global revenue. Accordingly, the box office record of all time when excluding inflation of Avatar (2009) - $ 2.78 billion - was officially broken after nearly 10 years. Director James Cameron sent his congratulations to the superhero blockbuster crew. In contrast, the Russo brothers also thanked Cameron and expressed their eagerness to wait for "Avatar 2" to officially launch at the end of 2020.
In the week of release in late April, "Avengers: Endgame" immediately grossed $ 1.223 billion. After less than two weeks, the film rolled to $ 2.28 billion, which surpassed the achievement of Titanic (1997) directed by James Cameron himself. Since that time, the public had been anxiously waiting for the superhero blockbuster to level Avatar's record when not calculating inflation. Finally, it happened when Marvel Studios announced the good news in the framework of San Diego Comic-Con 2019 last weekend.
There are many reasons to help "Avengers: Endgame" win the final. This is the end of an era of superhero movies created by Marvel Studios, which has been around for over a decade. On the business side, China plays a key role in the victory of "Avengers: Endgame". Just a year ago, the sales of "Avengers: Infinity War" in this market was only $ 359 million. The number for "Endgame" soared to 75% to $ 629 million.
With "Avatar", the film was twice released outside the theater. In the late summer of 2010, director James Cameron added many scenes for the new version, thereby helping his work reach $ 2.78 billion. "Avengers: Endgame" actually had an extended version just before "Spider-Man: Far from Home" was released in theaters in early July. The new version actually suffered many complaints when adding a piece of Hulk (Mark Ruffalo) which has not perfected the technique yet. However, having more screenings at 2,000 North American box offices on the occasion of the Independence Day (July 4) helped blockbuster achieve its final goal faster than expected by the majority of observers.
For the past 10 years, the box office of "Avatar" had been standing still. The last part of "Harry Potter", "Fast & Furious 7" or the comeback of "Star Wars" with "The Force Awakens" (2015) could not make $ 2.78 billion move. "Avatar" still holds a record that "Avengers: Endgame" has not yet broken: the movie makes the most money outside of North America. The total revenue gap between these two blockbusters is less than $ 4 million. Now the new question is asked: How long will “Avengers: Endgame" hold the throne and will any blockbuster be able to overcome this blockbuster superhero?
By: Kelly Jonas