The cloud computing war: AWS, Azure or Google Cloud?

The top three cloud providers today: Amazon Web Services, Microsoft Azure and Google Cloud Platform all have their own strengths and weaknesses.


Who is dominating the cloud computing race?

The competition for the leading position in cloud computing is a fierce three-dimensional race: AWS versus Azure, AWS versus GCP, and Azure versus GCP. Obviously, for infrastructure as a service (IaaS) and platforms as a service (PaaS), Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP) are holding command positions among many suppliers in terms of cloud computing.

According to statistics, AWS is still the leading provider of cloud computing services in the fourth quarter of 2018, accounting for 32% market share. Microsoft Azure increased its market share from 13.7% to 16.5%, and GCP reached 9.5% market share for the first time.


The cloud market in recent years is still very promising as all three big companies, Google, Amazon and Microsoft, reported revenue growth in this area. In addition, the scale and number of data centers are increasingly expanding, and more and more "players" are getting involved.

Google, Amazon and Microsoft all spent billions of dollars to build their own data centers, and of course they are more effective, safer, and more secured than the server rooms or data centers of smaller companies. With huge data centers built in many different places, businesses' software can run smoothly with larger scale, lower cost, better responsiveness and no worry about the operation of the data center.

Amazon Web Services, Microsoft Azure or Google Cloud Platform?

Amazon Web Services, Microsoft Azure, and Google Cloud Platform are the world's three largest cloud providers. All these cloud providers have a large worldwide server network and many services that can meet most business needs.

Amazon Web Services (AWS) of Amazon was launched in 2006. Amazon's biggest strength is the dominance of the public cloud market. According to a report by Gartner, AWS is the largest provider available to large-scale businesses, with the ability to meet huge user needs, manage a large number of users, infrastructures and other resources.


Although Microsoft came to the cloud market later in 2010 with Azure, the brand quickly developed itself using its available software - Windows Server, Office, SQL Server, Sharepoint, Dynamics Active Directory, .Net and other services… In other words, the company reused its software for cloud computing.


Google Cloud Platform (GCP) introduced in 2008 is one of the young cloud computing providers entering this competition. GCP specializes in high computing services such as big data, analytics and artificial intelligence.


To choose between AWS, Azure and Google, businesses should consider the size of their companies, their operations, the number of users, as well as the budget for data and infrastructure management to select the appropriate cloud provider.

If you have a large business and you need as many applications and utilities as possible, AWS can be your solution. If your business is very attached to the Microsoft ecosystem, then Azure may be your ideal choice. For small startups, Google Cloud can be a good solution as it has reasonable price and is easy to use for small companies.

By: Roxana Edwards